"Honestly, it’s our first time doing [social media]. I was skeptical,
but the number show up! We love
[Reach Media]’s work… they always put in the best for us."
- Chery D.
Big Wok Chinese Fast Food
BIG WOK CHINESE
FAST FOOD
From Zero to Millions of Views.
How we grew Big Wok from 0 to 15k+ followers and 10M+ organic views.
Big Wok had the food. Reach Media gave them the audience. Through unconventional short-form content, we turned a hidden gem into a local
favorite.
The Challenge
Big Wok is a small mom-and-pop restaurant with one thing going for it: incredible
food. However, Big Wok had NO online presence. No website, no Yelp, and no social
media, almost no one knew they existed. They came to Reach Media with a simple
ask — do what you can.
Our Solution
We leaned into everything that made Big Wok impossible to replicate — the generous portions, the prices, and the star of the show: Mama Susan. Reach Media help build her presence on camera, turning casual viewers into loyal regulars. Paired with a rock and roll brand identity that no Chinese restaurant had ever touched, Big Wok became the kind of place people didn't just eat at — they told their friends about.
Strategy
We focused Big Wok's content around three pillars:
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Mama Susan as the face of the brand
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Unbeatable prices that set Big Wok apart from other Chinese American spots
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The orange chicken — their signature dish and the hook that pulls new customers in
Content Strategy
Big Wok posted on TikTok, Instagram, YouTube, and Facebook:
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3 Reels/videos per week
The goal was consistency and character. Viewers came for the food and stayed for her.
Results that matter
Starting from zero, our content program delivered category-defining numbers for a single-location family restaurant.
Additional Performance Metrics
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0 -> 15k+ Followers
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10M+ Organic Views
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Before partnering with us, Big Wok's strongest sales months set the ceiling for what the restaurant could do. After building their social presence, their slowest months now outperform what used to be their peaks — a complete reset of the business's baseline.
626-861-9701
Ongoing Partnership
Based on the exceptional results, Big Wok Chinese Fastfood has committed to continuing our services. We constantly iterate on our content strategy to keep up with trends and business needs.
