People say they saw us on social media!... We’ve had our
best day of sales in the past 3 years last weekend!
- Mark (general manager)
Bob's Big Boy Norco
Bob's Big Boy Norco
Best day of sales in 3 years.
How we gave life to a nostalgic brand with millions of views in just 2 months.
An iconic but forgotten brand. Reach Media rejuvenated their social media with fun, modern content-- turning this isolated diner in Horsetown, USA into a new destination restaurant for Los Angeles County,
The Challenge
Big Boy Norco is a legacy brand. There's decades of recognition among older
generations, but almost no relevance with younger audiences who've never had a
reason to notice them. Their location out in Norco is far away from any foot traffic
and trend-driven neighborhoods — we're asking people to make a real trip out for
them. They needed more than a reintroduction to a new generation — they need
to become a destination location worth the drive.
Our Solution
We leaned into what made this Big Boy location one-of-a-kind — Norco's western identity in Horsetown USA. Highlighting the location-exclusive Big Boy statue in a cowboy hat. Reach Media built a western-themed social presence around these details, content you could only find at the Norco location.
Strategy
We focused Bob's Big Boy Norco social media content around the strengths of the restaurant:
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Horsetown, USA -- Western Theme Big Boy
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Customer nostalgia through live interviews
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Fun social media trends made for the food scene + a western theme
Content Strategy
For this case study, Bob's Big Boy posted on Instagram, TikTok, YouTube, and Facebook:
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3 Reels(videos)/Week
Our main goals were to have fun through content in an effort to attract a new demographic of GenZ eaters. By giving the entire social footprint a western theme, Big Boy Norco became a real gem you can find no where else.
Results that matter
In just 2 months, our strategic approach to social media content marketing delivered remarkable results.
Additional Performance Metrics
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4k+ followers gained
-
5M+ monthly views
-
Big Boy Norco has seen a revitalization in their business. They've recently had their best day of sales since the last 3 years.
Additional Performance Metrics
10M+
Views
100k+
Likes,
Comments,
Shares
4k+
Followers
gained
Our real results:
(We always recommend taking your content pieces and cross promoting through Tiktok and Youtube.)
Ongoing Partnership
Based on the exceptional results, Bob's Big Boy has committed to continuing our services. We constantly iterate on our content strategy to keep up with trends and business needs.
