HANAMI TEPPANYAKI GRILL
"We are too busy!"
How we overflowed a local mom-and-pop restaurant into customers.
A struggling neighborhood spot. Reach Media elevated their social media into premium hibachi content — turning Hanami into an overflowing destination that influencers now travel from all around to visit.
The Challenge
A premium hibachi spot struggling to get customers through the door. Hanami
knew social media was the answer, but what they were doing wasn't working —
until Reach Media stepped in.
Our Solution
We showcased Hanami's food using our expertise in food videography — making every steak, garlic noodle, and plate look incredible. We highlighted the fun personalities of their chefs and the skill behind every dish, and built out storytelling videos that explained why Hanami's food was worth the value and the
trip.
Strategy
We focused Hanami's social media content around the strengths of the restaurant:
-
Delicious fresh hibachi made to order
-
Customer reactions to the food
-
Simple storytelling videos showcasing the behind the scenes of the restaurant
Content Strategy
For this case study, Hanami posted on Instagram, TikTok, YouTube, and Facebook:
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3 Reels(videos)/Week
Our main goals were to turn Hanami into a destination spot — to convince people to try their premium hibachi, despite the wait times and price tag.
Results that matter
Our strategic approach to social media content marketing delivered remarkable results.
​
Additional Performance Metrics
-
20k+ followers gained
-
1M+ monthly views
-
Hanami completely turn around business, averaging 30%+ increase in sales volume every month.
Additional Performance Metrics
10M+
Views
60k+
Likes,
Comments,
Shares
20k+
Followers
gained
Our real results:
​(We always recommend taking your content pieces and cross promoting through Tiktok and Youtube.)​
We’re currently overwhelmed with the crowd … Thank you so
much for your help....we really appreciate it!
- Grace (Co-Owner)
Hanami Teppanyaki Grill
Ongoing Partnership
Based on the exceptional results, Hanami committed to continuing our services. We constantly iterate on our content strategy to keep up with trends and business needs.
